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- Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three ways to get yourself tons of media coverage. You can be a celebrity. Try becoming a TV, movi.... read more » - Managers: Should Your PR Budget Stress Tactics or Strategy?
If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, youre missing the best PR has to.... read more » - Financial Planners Publicity - Don't Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need to be thinking ahead--way ahead. Magazines start planning their issues as much as six months befor.... read more » - Media Training: How to Avoid Being Misquoted
I often begin my media training sessions by asking members of the audience to raise their hands if theyve been interviewed by the media. Almost all o.... read more » - Communication & Corporate Social Responsibility
In the past few years, the anti-corporate movement (including those opposed to globalization) has gained a bit of steam. What many people in the move.... read more » - How to Get Media Attention for Your Business
Most entrepreneurs are well aware of the wonderful opportunity a success public relations or PR campaign can provide. A press release is an integral .... read more »